1st Campaign: Litter in City

At last my campaign is finished and I would like to share it with everyone!

I am quickly going to summarize my topic just to refresh everybody's memory about what I did last term.

I had to choose a topic that is about any social awareness in South Africa. The campaign consists out of 4 components which a brochure and Guerilla marketing technique is compulsory. The other two can be anything related to your topic. I choose to design a double spread magazine layout and a poster because it suits my target market.

My Topic: Litter in Cape Town!

I want to make people aware of the litter in Cape Town and how it effects everyones lives. My call to action is to motivate people to pick up litter lying around them and throw it in a bin near them or keep it in a plastic bag and throw it away when approaching a garbage bin.

My first element is the poster:

My second element is the brochure:

My third element is the magazine layout:

My last element is the Guerilla technique - Sticker:

So there you have it. After almost 6 weeks of working on this 2 week project and changing a lot of things before the last minute of hand in, I luckily finish this and looking forward to the next exciting project.

Till Later!
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