LIVE Campaign: ODF

In mid 2012 a group of us received a project looking for a cause that we as young graphic designers can help support. The criteria was to find a NGO who are struggling to find support and help them out buy designing a campaign which will turn out to run as a live campaign if the NGO is willing to put their funds towards a campaign.

Our cause we chose was the Organ Donor Foundation (ODF) which helps donate organs to patients in need of organs. We saw this as a potential problem in South Africa because of the lack of donors and the need for organs. We approached the ODF and proposed what we want to do, they where excited to help and supported us all the way throughout the process of the project.

After 6 weeks of planning, designing, and refining some minor details, we presented the final proposal to the ODF and to our department. The concept of the campaign was a success, unfortunately the ODF couldn't run the campaign because of limited funds. In spite of actually running the campaign, we got to experience what it is to plan, design, and present a campaign proposal. Working with the ODF was amazing and we gained experience in working with live clients and understanding the principles of communication.

So here is how it rolled out;

#1: Poster for the 7 day campaign. What the campaign is all about and what activities will happen in 7 days time.

*Click on image to enlarge

#2: Created a hypothetical website that will be launched before the campaign for the campaign and future use. This would be the face for the campaign but still linked to the ODF's official website.

*Click on image to enlarge

*A mobile site will also be launched which will be accessible to a larger audience and draws more traffic to the website self.

#3: We also designed T-Shirts with some humorous quotes to lighten the seriousness of the topic.

#4: There is also a brochure that has a magnet at the back so you can post it on your fridge and be reminded of the cause. But to make it more interesting to have is it can be used as a bookmark, you can fold the brochure over the edge of you page, and be reminded of the cause when opening a book.

#5: Last but not the least, we made 2 videos which shows how you as an individual can save 7 lives one day by signing up as an organ donor. We made use of silhouettes so it applies to everyone out there. It is also effective because any person can relate to it, and of course some humour was incorporated to keep the audience attention and make them feel good.

- KINETIC TYPOGRAPHY -

- WE ARE ALL CONNECTED VIDEO -

This was an amazing project and one of my best team efforts I ever dealt with. I enjoyed it tremendously even though we didn't sleep much! I want to give recognition to my team members; Nadia, Gina, and Robert for working together on this project. We are a well oiled group which can take on any challenge.

So please sign up and become an organ donor! Even from 6 feet below, you can make a difference to 7 above.

Till Later!
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Data Visualization: Unemployment

Hi guys! So this is the first time for me to design an infographic.

This project was aimed at collecting raw data from a social issue of choice. I choose to unemployment in South Africa because it is such a big issue. Every South African knows this a massive issue but do they really? That is why I thought to bring this issue to front and make people more aware of it.

I went with a clean vector look so it is easy to read but also to make it look professional, because I think we have to address this issue professionally and quite serious. After a lot of research I narrowed down my questions and kept it straight to the point and easy to understand as well. Here is the final, check it out and feel free to tell me what you think;

Till Later!
*F

1st Campaign: Litter in City

At last my campaign is finished and I would like to share it with everyone!

I am quickly going to summarize my topic just to refresh everybody's memory about what I did last term.

I had to choose a topic that is about any social awareness in South Africa. The campaign consists out of 4 components which a brochure and Guerilla marketing technique is compulsory. The other two can be anything related to your topic. I choose to design a double spread magazine layout and a poster because it suits my target market.

My Topic: Litter in Cape Town!

I want to make people aware of the litter in Cape Town and how it effects everyones lives. My call to action is to motivate people to pick up litter lying around them and throw it in a bin near them or keep it in a plastic bag and throw it away when approaching a garbage bin.

My first element is the poster:

My second element is the brochure:

My third element is the magazine layout:

My last element is the Guerilla technique - Sticker:

So there you have it. After almost 6 weeks of working on this 2 week project and changing a lot of things before the last minute of hand in, I luckily finish this and looking forward to the next exciting project.

Till Later!
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1st Professional Photo Studio Project: Perfume Bottle

Has been a great week and had fun in the studio every day! Here is my final, enjoy!

Till Later!
*F

Oh! happy day...

Thank goodness I am done with all of my projects for this week. Felt like I was never going to get finished! Anyway here is a mock-up of my studio work I did before doing my actual advert.
Studio work is so much fun but it tires one out after a few hours. All that lights flashing each minute in the dark room were all the magic happens, yeah it's fun but won't want to do that as a living every minute of every day. 1 or 2 times, maybe 3, is more than enough to satisfy my need for taking photos.

Anyway be sure to pop in tomorrow morning to see the final ad I've been working on.
Till Later!
*F